2 minute read

Businesses have to generate daily, weekly and monthly employee documents. Yet legacy software systems can limit the output of employee data, resulting in employees receiving irrelevant and meaningless content. Could you do more with the data you already hold?

You have the responsibility of sending planned employee communications that contain personalised and complex data, for example pension statements, reward statements and annual pay reviews. Yet legacy software systems can limit the output of this data by design, layout and distribution.

Corporate systems hold a wealth of data that could be presented in more efficient and effective ways. Using existing data to create personalised and relevant content is a way to increase engagement with your employees.

You are probably wondering, ‘how can I achieve this?’. The answer? Contextual data.

Contextual data is data that gives context to a person, entity or event.

An example of contextual data is targeted messages. So let’s put this into perspective. You sent a letter to all your employees explaining the new benefits they could receive as part of their reward package, including a pension scheme, bike to work incentive and childcare vouchers, along with some others. This letter is three pages long because you have included information on all the new benefits. Your employees will have scanned through the letter and probably lost interest after the first page because they could not find any information that was relevant to them.

Now imagine you were able to sort your data so that in the letter you only included the benefits that were relevant to each individual employee? Not only would you reduce page volumes, but you would also send relevant and engaging content to your employees, which means they are more likely to take action to the information in the letter.

Just because the data you have is complex, doesn’t mean your documents have to be boring and irrelevant. Transform data from your payroll, HR, pension and reward systems in to personalised employee documents. You could create a snapshot overview of the important information. You could send targeted messages to individuals or a group of employees.

So what are you waiting for? Do more with the data you hold.